No More Nike: Liverpool To Sign Adidas Kit Deal

Apr 23, 2024

by PTG

After 5 seasons with Nike, Liverpool will sign a new kit supply deal with Adidas from the 2025-26 season, marking a reunion after a 13-year hiatus, according to @SportBusiness.

Liverpool To Sign Adidas Kit Deal

Liverpool's current deal with Nike runs until the end of the 2024-25 season. Liverpool will not renew the contract and will sign a new deal with Adidas.

Liverpool to Extend Nike Kit Deal

Sep 8, 2023

Adidas will be Liverpool's kit supplier for the third time, the last time being for the period 2006-2012.

The new Adidas Liverpool deal is expected to run for five seasons, from 2025-26 to 2029-30. The new deal will potentially be worth more than what Nike currently pays Liverpool (£30m per year + 20% royalty on all net sales of merchandise other than footwear).